Does anyone else remember “the wandering chef” making this one on Sunday evenings?

1 pkg. chocolate cake mix
1 pkg. (8 oz.) cream cheese, softened
½ cup sugar
¾ cup milk chocolate chips, divided

Prepare cake batter according to package directions.  Pour in a greased 15 in. x 10 in. baking pan. 
Beat cream cheese and sugar together.  Stir in ¼ cup milk chocolate chips.  Drop be tablespoonfuls over batter. 
Cut through batter with a knife to swirl the cream cheese through the chocolate.  Sprinkle with remaining chocolate chips.  Bake at 350 for 25-30 minutes.